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(More customer reviews)The answer is read this book! You don't have to be a student of marketing or have a masters degree to become an excellent marketer of your farm products. "The New Farmers' Market" is a great way to get your ideas rolling for you as a farmers' market manager or even a vendor. Information is presented in a clear, almost common sense way. As a marketing specialist for a government agency, this is a great asset to my library of resources for my clients.
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